• Industry Giants are beacons of inspiration among the vast beverage professional community.

    We are on the search for a driven individual who wants to put their heart into creating impactful change in the beverage world.

    Every moment surrounding the competition is to build the next FUTURE GIANT! 

  • Any bartender 21+ of age, residing in the U.S. and Puerto Rico.

    *This competition is dedicated to supporting & uplifting people of color, addressing representation gaps in the beverage industry.

    While we welcome everyone to participate in our broader initiatives, this specific event is reserved for people of color to foster greater diversity & inclusion.

    • A residency with Campari at Campari Academy in NYC

    • Signature whiskey blend with Seelbach’s Private Reserve

    • A feature in Bartender Magazine * This year’s competition media partner

    • Roundtrip flight to TOTC 2026

    • Additional prizes TBA!